Who we are

Classic Designs is a family owned company that is present in the market Since 2013, originally specialized in manufacturing furniture for children. Since then our business culture has evolved until now, influenced by product design, innovation, responsibility and service. It is Classic Designs' designers' belief that every home is unique and furniture needs differ



The journey so far!

 "We had an idea, we saw the gap, but we did not have neither the resources nor the capital to start big. We started where we were. Start up investment, loan or funding is almost impossible to get. Nobody was willing to listen, but that didn't stop us" ...Concilia

We have made mistakes, could sometimes not meet deadlines and had cash constraints that made it impossible to deliver what we had in mind, yet we persevered. Classic Designs has up to date delivered hundreds of Baby and Kids furniture all over South Africa and neighbouring countries like Mozambique, Zimbabwe, Namibia, Zambia and Botswana. We have had international exports too! Despite our huddles, we have put countless smiles on kids and parents.

      " This is our story, and we hope it will inspire a young entreprenuer in South Africa not to give up. Where there is a will, there can always be a way. Starting a business requires a lot from you, including everyone else getting a salary except you the owner. Do not give up, know your why and offer the solution your clients need."...Israel

Today Classic Designs has 8 handmaking carpenters, 2 CNC Operators, 4 spray painters, general workers, two delivery and installation teams(2 drivers and 2 assistants =4) and 4 sales people. We have showrooms in Johannesburg and Belvile, Cape Town.

Your home should be a story of who you are, and be a collection of what you love.”

- Matt Mullenweg

Our Family Values

A Family Works. A husband and wife working together to make sure you are treated like family.

A Family Cares. Most customers’ standards are cosmetic because 80% of an installation is what they can’t see. Ours standards go way beyond just looks…even if you can’t see it, it’s still done right.

A Family Listens. You are part of this process, so we perform an extensive needs analysis to make sure your project is done exactly like you envisioned it.

Family Calls. We don’t avoid you or ignore you. We call you every step of the way to let you know the status of your project…and sometimes it’s just to say hello.

A Family Protects. If we wouldn’t let a person work on our home why would we let them work on yours?

Treating You Like Family.